The definitive establishment of the crop in La Vera took place in the middle of the 18th century, on small plots of land by the right bank of the Tiétar River, substituting the cultivation of flax in the flax fields.
The La Vera region gives its name to the product being protected, bringing together the conditions of tradition, prestige, the need for protection and specialisation of the pimentón sector.
The traditional geographical zone also extends to other regions: the Ambroz valley, Campo Arañuelo and the Alagón plains.